So, how do you know what to “tweet”?
In the video interview that accompanies this blog, Todd Lombardo, digital marketer at Hastings Digital, recommends contemplating two questions when deciding what to share. These two questions are:
- What do you have to say? And,
- Do you offer value to the audience?
To the second question, “Does what I am sharing offer value to the audience?” Always, before sharing on social media I ask myself, “Will this help successful leaders achieve positive lasting change in behavior?” Does this content reinforce my positive mission? If the answer is yes, I share it; if it’s no, I edit, rewrite, or scrap the piece all together.
While my mission hasn’t changed in decades, where I find my audience has. In the past, I did three things: I’m an executive coach, a speaker or teacher, and an author.
Executive coaching has a very deep impact, however, I can reach only a tiny number of people. Realistically I can coach 10 -15 people at one time. With speaking and giving talks, I can reach far more people. It is of course limited to the size of the room. It is a different level of depth than coaching. It’s not as deep, and it is broader in reach. Broader still is the third thing I do, which is write and edit books and articles. This was how I reached most of my audience for many years. You may not know this, but more than 2 million people have read my books! With the Digital Age, I have added a fourth dimension – digital content creator. With online content, I can reach millions of people. The impact is not as deep, and yet for many people it makes a positive impact.
What hasn’t changed across any of these dimensions is my mission. I continue to “help successful leaders achieve positive lasting change in behavior, for themselves, their people, and their teams” in all of these areas.
What are your thoughts about social media? How do you choose what to share, post, and tweet? I’d love to hear your views!