HBF, an industry leader in office furniture design and manufacturing, and a top brand in the HNI Corporation enterprise, is in search of a
Director of Marketing to join our team in Hickory, NC! 

Some of the essential aspects of the position include:

• Position Summary:

• Participate in the development of the HBF and HBF Textiles brand vision and strategy. Lead the communication of the brand vision, strategy, products and services through all existing and emerging channels. Ensure the brand vision and strategy is prudently ahead of market influences and trends, and HBF and HBF Textiles is consistently considered a leader in the industry. Decisions are guided by functional strategies and priorities

What it takes:

• • Actively participates in the development of the HBF and HBF Textiles brand vision and strategy.
  • Through strong market connections with leading industry clients and influencers, develops insight on where the industry is evolving; how HBF//HBFTs unique capabilities apply to this evolution; and positions the brand to leverage these opportunities.
  • Leads the planning, designing, development, implementation and communication of strategic initiatives across the organization’s internal and external marketing roles.
  • Develops market objectives and strategies and monitors performance against specific and measurable goals.
  • Directs activities through peers, subordinates and other managers.
  • Direct the brand efforts creating a consistent message and go to market strategy
  • Provides direction for the planning, designing, developing and implementing strategic initiatives related to the organization’s marketing activities.
  • Develops market objectives and strategies and monitors performance against goals.
  • Proactively leads cross-functional teams to identify improvement opportunities and implement mutually beneficial results.
  • Adapts and executes functional business plans.
  • Recruit and develop marketing staff
  • Execute of relevant programs to support marketing initiatives.
  • Lead creative efforts to produce excellent marketing campaigns and materials
  • Participates in activities as appropriate to ensure the success of the organization.
  • Oversee company website design and content.
  • Manage marketing budget.

  • Education Required and/or Preferred:

    • A Bachelor’s degree in Marketing, Communications, Advertising or related field.
    • Secondary studies in Fine Arts, Interior Design, Industrial Design or Architecture is preferred.
    • A Master’s degree in Business or Marketing is preferred.

     Experience Required and/or Preferred:

  • 6+ years of marketing experience with progressive project level responsibilities.
  • 2+ years at senior manager experience directing strategic initiatives through others.
  • Industry experience, preferred.

  • Skills and Abilities Required and/or Preferred:

    • Advanced knowledge of Microsoft Office suite of products
    • Advanced knowledge of creative and print production processes and software
    • Basic knowledge of photography and rendering creation and retouching processes
    • Advanced copy editing skills
    • Basic understanding of database taxonomy
    • Basic audio and video production experience.
    • Demonstrated critical thinking ability
    • Strong leadership and management skills
    • Solid interpersonal and teamwork abilities
    • Strong organization and multi-tasking skills
    • Exceptional attention to detail

    • Travel Requirements:  Up to 30% of the time could be spent in travel of shows, conferences, or customers.

We look forward to hearing from you! 

Why HNI Corporation?

HNI Corporation (NYSE: HNI), is a $2.3 billion-dollar, global office furniture and hearth product enterprise.  Our furniture brands are among the strongest, most widely known in the industry, including HON, Allsteel, Gunlocke, HBF, Maxon, and OFM.    The depth and breadth of our brands, the scale and capability of our manufacturing, and the strength of our distribution enables us to provide the best office furniture solutions to meet the needs of every customer.

The fourth largest employer in Iowa, HNI Corporation has been ranked by Industry Week magazine as one of the “Top 100 Best Managed Companies in the World”, by Fortune magazine as “The Most Admired Company” in the furniture industry; and named by Chief Executive Magazine as one of the world’s best companies for leadership development.

HBF is a leader in beautifully designed, exquisitely crafted and exceptionally constructed products. These products represent the finest in contemporary design, reflecting the essence of current culture while evoking a timeless, transcendent appeal. To realize this vision, HBF works with luminaries in the visual arts....those whose expansive talents are woven into a tapestry of uncommon design. These rare and gifted individuals delight in collaboration with HBF, as our singular capabilities bring their creations to life. And so entwined, our products inspire. 

We invite you to visit us at for the best visual overview of our organization.

EEO/Male/Female/Veteran/Disabled

Our company endeavors to make www.hnicareers.com accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at 563-272-7400 or via email at hnicareers@hnicorp.com . The Company is an equal opportunity employer and does not discriminate on the basis of and all qualified applicants will receive consideration for employment without regard to race, creed, color, sex, affectional or sexual orientation, gender identity or expression, gender, ethnicity, religion, national origin, ancestry, nationality, age, disability, marital status, veteran status, genetic information, or on any other basis prohibited by law (except where an attribute is a bona fide occupational qualification).