Company Overview

We're Lumos, a provider of 100% Fiber Optic Internet, Total-Home Wi-Fi, voice and streaming services across North Carolina, South Carolina and Virginia. We believe that the possibilities of tomorrow cannot be built on the infrastructure of yesterday. That's why we're building a 100% Fiber Optic network from the ground up for families, small businesses and communities, backed by local, expert customer service. An Internet built for that most hopeful of all things - the future. Because whatever the future holds, we make it faster. Learn more at Lumos | High-Speed Fiber Internet Provider in NC, VA and SC (lumosfiber.com).

The Position

The Director, MARTECH (Marketing Technology) Performance will be responsible for overseeing the implementation, management, and optimization of marketing technology tools and platforms. This role will bridge the gap between marketing strategies and the technical aspects of marketing operations.

Duties & Responsibilities:

• Lead comprehensive and progressive data and technology strategy for integrated e-commerce and customer marketing experiences.
• Collaborative Integration: Work across departments to ensure a seamless user journey, enhancing lifecycle management and integrating tools to meet team objectives.
• Partner with various teams to establish and maintain robust, secure, and scalable technology operations.
• Build and maintain relationships with inter-departmental divisions (marketing, demand gen, sales, IT, etc.) and external agency partners, coordinating priorities and requests needed to provide both reactive and proactive support and consistently focusing on performance improvements of our marketing technologies.
• Be the point person for cross organizational communication & GTM communications for the product suite.
• Assess, prioritize, and present new web and marketing technology requests received from business units to leadership for alignment, and then to agencies for execution.
• Communicate priorities, timelines, and deadlines, demonstrate responsiveness, and provide expert guidance on industry best practices and expected performance improvements.
• Lead discussions with IT and development partners on connecting data and designing Salesforce Marketing Cloud Journeys, including providing account intelligence, generating actionable data for ROI analysis, and spearheading optimizations needed for peak marketing automation performance, including opportunities to increase our customers' lifetime value (LTV) via upsell and loyalty efforts.
• Execute monthly reporting to ensure continuous improvement of web and marketing technology programs.
• Taking on project management leadership, and, where necessary, people leadership, to oversee marketing campaigns that yield measurable business success.

Qualifications

• Bachelor's degree in computer science or engineering, or equivalent experience/combined education.
• 8+ years' experience leveraging technology to drive marketing strategies and enhance customer experiences.

Key Competencies:

• Personal qualities and style requirements include exemplifying high energy, enthusiasm, resilience, determination, proactiveness, relentlessness and being highly driven, as well as a positive attitude and a commitment to go the extra mile for customers, and internal stakeholders.
• A team player capable of building strong internal and external relationships while earning the confidence of senior stakeholders.
• Demonstrated working knowledge of performance marketing, focusing on insights & analytics.
• Demonstrated written, verbal, and phone communication, and interpersonal skills.
• Demonstrated knowledge of marketing automation technologies, including using Salesforce Marketing Cloud.
• Demonstrated knowledge of website strategy and concepts, website analytics tools, and Google Analytics.
• Solid analytical skills and data-driven thinking.
• Proficiency in Microsoft Excel and Power BI.

Employee Benefits:

Our commitment to communities includes recruiting and rewarding the Lumos team members who are working together to build a brighter tomorrow.

We have:

• Comprehensive health, dental, and vision coverage.
• Competitive compensation packages, including bonus options for eligible positions.
• Paid Time Off and 12 Paid Holidays / Personal Days.
• Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs).
• 100% employer-paid life and disability insurance.
• Employee Assistance Program (EAP) with access to professional support for life's challenges.
• 401K plan w/ up to 5% employer contribution and a self-directed brokerage option.
• Wellness program offering education and cash incentives for gym attendance and nutrition programs.
• Employee referral bonuses.
• Discounts on Lumos Fiber Internet for employees who live in our service areas.

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

• North Carolina, USA
• South Carolina, USA
• Virginia, USA
• Virtual