Position Summary:

Direct Supply is building the future of healthcare technology with industry-leading products, solutions and platforms to help improve the lives of millions of seniors and those who care for them.

In the Director, Marketing - Acute position, you'll take charge of steering our marketing initiatives targeted directly at the acute healthcare sector. Your role involves crafting and implementing strategic go-to-market plans to successfully promote Direct Supply's offerings to acute healthcare providers. If you possess a strategic mindset and are driven to foster growth and innovation within the healthcare field, we welcome you to be part of our team at Direct Supply, where you'll have a significant impact on shaping the future of acute healthcare delivery.

Competencies & Skills Needed:

• Leverage Data & Business Insights - Ability to analyze data and apply insights to craft innovative strategies that enhance and effectively communicate customer value.

• Drives Accountability & Results - Achieves high-quality outcomes and tangible business results both independently and collaboratively with the team and stakeholders, fostering success for the acute business.

• Demonstrates proficiency in strategic marketing planning, skillfully implementing marketing tactics, and adhering rigorously to established schedules.

• Demonstrates Influence and Organizational Savvy - Demonstrates effective interpersonal skills across all organizational levels, adeptly navigating the complexities of the organization. Additionally, exhibits courage and strong presence, with the ability to articulate compelling business cases and influence stakeholders at all levels within the organization.

• Thinks Strategically - Forward-thinking professional with an analytical mindset for making informed decisions and a fervor for driving innovation and ongoing enhancement.

• Proficient in leading and nurturing high-achieving marketing teams.

• Strong command of marketing automation platforms, CRM systems, and analytics tools.

What You'll Do and Impact:

• Collaborate with senior executives to create and implement strategic business and marketing plans.

• Systematically analyze market data to uncover trends, potential growth areas, and customer requirements specific to the acute healthcare sector.

• Keep up-to-date with industry trends, competitive dynamics, and regulatory shifts that affect the acute healthcare market, and integrate these insights into marketing strategies.

• Work in close partnership with the Sales and Product teams to synchronize marketing initiatives with sales goals and product development endeavors.

• Craft compelling communication, value propositions, and sales support materials customized to address the distinct requirements and obstacles faced by acute healthcare providers.

• Orchestrate comprehensive marketing campaigns across various channels, encompassing digital marketing, content marketing, events, and thought leadership initiatives.

• Evaluate and scrutinize the effectiveness of marketing campaigns and initiatives, making necessary adjustments to enhance outcomes and maximize return on investment (ROI).

• Supervise and guide a team of marketing experts in executing marketing plans and attaining departmental objectives.

• Act as a representative for Direct Supply at industry events, conferences, and trade shows, fostering brand visibility and generating leads within the acute healthcare market.

Experience:

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred

• 10+ years experience in marketing leadership roles, with a focus on B2B marketing, preferably within the healthcare industry.

• Proven track record of developing and executing successful go-to-market strategies and driving revenue growth in highly competitive markets.

• Strong understanding of the acute healthcare market, including knowledge of industry trends, challenges, and regulatory requirements.

• Ability to travel by car and/or plane up to 20%

Job to be performed in the location listed. Generous benefit package available. Click to learn more.

Direct Supply, Inc. and its U.S. subsidiaries are equal opportunity and affirmative action employers committed to diverse workforces.

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