Requisition ID:187540
Posting Locations: Charlotte
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The Sr. Category Leadership Manager is accountable for leadership of category, channel and geography-centric analyses designed to formulate selling stories in support of CCCI's Marketing Strategies and Commercial Plans. The Manager utilizes available tools and resources to generate insights designed to uncover current trends and identify future opportunities to grow CCCI's business.
The Sr. Category Leadership Manager serves as the subject matter expert on category, channel and geography-led insights inclusive of the entire beverage landscape. The Manager works closely with key constituents across the CCCI footprint to build relationships and collaboratively identify opportunities for gap solving.
Serves as primary lead for the development of industry-wide reports and scorecards of category, channel and geography-centric performance trends for key commercial and sales constituents.
Collaborates across disciplines and departments (Sales Team, Category Space Team, RGM) to develop information-based presentations to assist with solving business issues to identify opportunities and provide solutions and recommendations.
Assess market conditions, category conditions and shopper behavior and recommends strategies to meet and exceed company performance objectives.
Collaborates with channel and customer commercialization leads to review the impact of strategies and initiatives on the overall performance at the category, channel and geographic levels.
Coca-Cola Consolidated, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.