Title: Senior Associate
Team / Department: Investment
The Senior Investment Associate handles day to day management (negotiating, managing and executing) of the integrated video spend and negotiations for their assigned clients. You will provide strategic market insights, trends and pricing benchmarks, oversight and management of spending across major vendors while monitoring client budgets and adherence to KPIs. You will work closely with Planning teams to ensure that final buys deliver on the approved plan objective and strategy.
- Integrate with the Communication/Strategic Planning team to gain insights on objectives, KPIs, strategies, audiences, etc. to ensure tactical buys deliver against goals.
- Participate in vendor RFP selection
- Help manage RFP process (all digital channels, where applicable)
- Help centrally manage negotiations/rate tracking/planning costs/benchmarking/ budget management of assigned account(s)
- Demonstrate better pricing, efficiencies, and impact by consolidating buys across partners, Agency and GroupM
- Manage vendor relations (Inventory avails, IOs, notify if included/excluded from buy)
- Develop Partner Scoring Model (ranking for buy development)
- Gain approval for all supply sources on tactical buys internally
- Assist the Associate with entering the partner buys into Buy platforms, sending out IO/Contracts and preparing campaign for launches (trafficking, setting up ad serving, etc.)
- Ensure all buys are entered correctly into Prisma (naming conventions, budgets, placements, compliance, updates, etc.), campaign launches, and delivery/pacing is occurring
- Build relationships and meet with vendors on an ongoing basis to provide updates and/or recommendations
- Create Partner POVs
- Keep current on partner and marketplace innovations, ad models, and technologies
- Proactive in following up on client team requests with a key awareness of client deadlines
- Follow key investment tenets around KPIs
- Actively participate in department projects/committees
- Estimate, update and adjust all ratings per demographic, per quarter.
- Analyze upfront network proposals and create recommendation books.
- Negotiate all rates, special placement and added value per the determined strategy.
- Negotiate optimum buys in terms of cost efficiency, goals delivery and vendor agreements.
- Ensure the documentation of all negotiations, makegoods and credits.
- Ensure the accuracy of Donovan inputting, buys and order forms.
- Analyze buy performance, i.e. post-buys, positioning reports.
- Track media expenditures to ensure agency and budget compliance.
- Manage monthly billing
- Run commercial time period rotation and pod position reports.
- Oversee management of commercial inventory allocation and maintenance process, including monitoring audience delivery, and negotiating makegoods.
- Maintain communication with Communications Planning team to ensure timely delivery of requests.
- Maintain working relationships with vendors to ensure quality buys.
- Collaborate with the media team members to resolve media billing issues.
- Attend media presentations internally and outside the Agency.
- Maintain up-to-date knowledge of the national broadcast marketplace and its opportunities.
- Assist the Associate and help guide them on their roles and responsibilities, their workload and development
- Build and maintain strong relationships with media, technology, analytics and GroupM teams as well as media and technology publishers
- Foster camaraderie within the Investment team and with all key stakeholders they support
- Be capable of working successfully within a team as well as independently
Knowledge, Skills and Abilities:
- Thorough understanding of the media landscape and fast-moving digital trends
- Strong quantitative and analytical/results-oriented skills
- Solid negotiation skills and tactics
- Excellent verbal and written communication skills
- Ability to work in a team environment that promotes collaboration
- Adept at communicating effectively across all levels
- Ability to multi-task, work successfully with teams, and work under pressure
- Excellent time-management and follow-through skills
- Advanced proficiency in Excel with intermediate PowerPoint and Word skills
- Strong understanding of interactive research tools
Qualifications and Experience:
- 1+ years of prior digital or Video investment experience desired
GroupM is the world's leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM's portfolio includes Data & Technology, Investment, and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.
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GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, themore greatwork we can create together.